When old meets new
I am new to Indiana.
As a kid grew up in Shanghai, China and moved to Los Angeles in 9th grade. Indiana feels different.
This place has beautiful sky, large green trees and endless grasslands. But the road is small and narrow, the shopping mall isn’t ideal.
I came to IU campus, and I changed my mind. First, I met the cutest squirrels.
Indiana University is mixed with ancient architectures and new buildings, huge trees and saplings. The school has experienced seniors who master everything and incoming freshmen who know almost nothing about IU.
Why journalism matters
Reported by Betty Chen, Robert Wormley and Julia Wunning-Zimmer
Break-out session: Branding and Corporate Image
On July 13, Greg Mosley gave a session about branding and corporate image. He said, ” Building a brand is different from marketing.”
Branding is the expression of the essential truth or value of an organization, product, or service. But marketing is actively promoting a product or service. It is a tool for pushing consumers.
Mosley used selling tomatoes as an example of branding. Mosley says,” There are different people selling tomatoes at a farmer’s market. The smart guy at the end cuts up his best tomatoes into pieces. And he goes, ‘Try my tomatoes.’ He also brings his homemade spaghetti sauce, and puts them in sample cups. You taste it and say, ‘this is the most delicious tomato I’ve ever had!’ Then he says, ‘I know right! Would you like my …
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New school year, new challenges
Sydnee Marqueling, a rising senior from Northrop high school who loves journalism and theater.
Sydnee lives in Fort Wayne, a quiet town in Indiana. In contrast, there is a lot of drama going on within her school.
“This April, two people were hospitalized after using fake Xanax pills they got from another student on campus.”Sydnee said,”the 18-year-old who sold the pills was arrested and charged. Police came to school and it made the news.” Sydnee can’t imagine what will happen the coming school year while she works with theater and news.
Like other teenagers, Sydnee loves staying at home on weekends, sleeping. But, during winter and summer break, she gets to do special traveling. Sydnee visits her parents and grandparents in different towns since they separated. She …
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