A growing line forms out the door. The blistering sun beats down on the campus, despite the evening hour. A mob of eager students await their turn to enjoy a handmade frozen treat at the college ice cream hub, chatting in the carefree summer air. The August heat draws students from all corners of campus to the local-favorite creamery, Hartzell’s.  

“Hartzell’s is a family-owned business that got started not too long ago,” said Madison Lesko, a newly hired employee at the shop. In 2009, Hartzell Martel opened the Dunn Street  location. He runs several other ice cream shops under the name Jiffy Treet, also in Bloomington. The Hartzell’s mission statement promises to “provide customers with quality ice cream, unique flavors, and excellent service.”

When Hartzell married his wife, Hillary, they began to run the business together. “Hartzell hires mostly …
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