Since the passing of Title IX, by Congress in 1972, universities have opened their door to creating many opportunities for female athletes. Or at least that’s what the gender-equity law is supposed to do. As the percentage of women participating in sports have increased, males still seem to dominate in terms of participation and creating a larger fan base.
With 24 competing teams at Indiana University – Bloomington, the most popular sports teams, which also happen to be the only two teams that bring in revenue, are football and men’s basketball. Although football and men’s basketball generate a large portion of the revenue from ticket sales and TV programs, the money isn’t kept within the sport. But instead it’s the athletic department’s revenue and they decide how that’s going to be …
Read More »