Break-out session: Branding and Corporate Image
On July 13, Greg Mosley gave a session about branding and corporate image. He said, ” Building a brand is different from marketing.”
Branding is the expression of the essential truth or value of an organization, product, or service. But marketing is actively promoting a product or service. It is a tool for pushing consumers.
Mosley used selling tomatoes as an example of branding. Mosley says,” There are different people selling tomatoes at a farmer’s market. The smart guy at the end cuts up his best tomatoes into pieces. And he goes, ‘Try my tomatoes.’ He also brings his homemade spaghetti sauce, and puts them in sample cups. You taste it and say, ‘this is the most delicious tomato I’ve ever had!’ Then he says, ‘I know right! Would you like my …
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